Kuueza Korner – Week 42
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Welcome to Kuueza Korner – Week 42!
This week, we’re celebrating the powerful journey from village markets to global carts — a reminder that African products truly belong everywhere.
Dive in for inspiring merchant stories, growth updates, and exciting opportunities from across the Kuueza network. Whether you’re a vendor, partner, or supporter, there’s something here for you.
Let’s keep pushing boundaries and expanding horizons—together!
In this Issue;
- New Podcast Series
- Kuueza CEO Product Delivery
- Market Insight
- Challenge of the Week
- Hero of Change
- Recommended Reads
- Work/Business Tip of the Week
- Investment & Financial Opportunities
- Trending Business News
- Meme of the Week
Coming Soon: New Podcast Series on Exporting with Kuueza
We’re thrilled to announce a brand-new podcast in partnership with Activator HQ, featuring Maxwell Adew — a seasoned export professional and business strategist.
This podcast will dive deep into the world of export, offering practical insights, expert advice, and real-life experiences to help you succeed in taking African products global.
First Episode Preview:
“The Common Mistakes People Make When Entering the Export Business”
Get ready to uncover the pitfalls and learn how to start your export journey the right way.
Whether you’re a new merchant or an experienced entrepreneur, this series is designed to equip you with the knowledge you need to thrive in the global market.
Stay tuned — first episode drops soon!
Talk About Dedication!
Even during the holiday weekend, our CEO was on-site in Philadelphia, personally overseeing the fulfillment of urgent vendor orders.
This moment reflects the unwavering commitment and hands-on leadership that powers our U.S. operations. Behind the scenes, we’re working tirelessly to ensure that your products reach their destinations—on time, every time.
Want to experience this level of dedication and gain exclusive access to streamlined logistics and premium support?
Join WeXchange today and tap into a world of seamless operations, global reach, and priority service.
MARKET INSIGHT
Global Economic Shifts
India’s Economic Ascendancy: India is projected to be the primary engine of global economic growth in 2025 and 2026, driven by robust domestic demand, demographic advantages, and expanding digital infrastructure.
Investor Diversification: After years of U.S. market dominance, investors are increasingly diversifying globally. Emerging markets and Europe are attracting significant inflows, with the MSCI All-Country World ex-U.S. index outperforming the S&P 500
Consumer Behavior & Market Trends
Cautious Spending: Global consumer price growth is forecast to slow to 4.2% in 2025, while disposable income is projected to increase slightly faster at 4.7%. However, economic uncertainty and high prices will keep consumer spending growth subdued.
Digital Transformation: E-commerce is projected to account for 30% of global sales in 2025. Brands offering personalized experiences through AI and big data are expected to stand out in a crowded marketplace
Vendor Challenge: "Pitch & Post" Edition
This Week’s Mission: Sell Your Product in 30 Seconds!
Do you believe in your product? Then prove it with a pitch!
The Challenge:
Record a 30-second video pitch of yourself or your team promoting one of your Kuueza-listed products. Tell the world:
What it is
Why it’s special
Who should buy it
Make it passionate, creative, and convincing — like you’re pitching to a global investor!
What to Include:
Your face or voice (keep it personal!)
Product in view
Mention “Available on Kuueza”
End with your name or brand name
What’s In It for You?
Top 3 videos will be featured on Kuueza’s social media
Winner gets a branded promo flyer and free product feature on our homepage
Exposure to thousands of global buyers and followers!
Use hashtag: #KuuezaPitchChallenge
Tag: @Kuueza
Hero of Change: Henri Ousmane Gueye
Country: Senegal 
Role: Co-founder & CEO, EYONE
Recognition: Grand Prize Winner, Africa’s Business Heroes 2024
Award: $300,000
Transforming Healthcare Across Africa
Henri Ousmane Gueye is revolutionizing healthcare in Senegal and beyond through EYONE, a pioneering digital health platform. EYONE enhances healthcare efficiency and improves patient outcomes by digitizing medical records and providing patient-centered solutions.
Under Henri’s leadership, EYONE has become a beacon of innovation, demonstrating how technology can bridge gaps in healthcare accessibility across Africa.
Why Henri Inspires Us
Henri’s journey embodies the spirit of “From village markets to global carts”. His commitment to leveraging technology for social good aligns with Kuueza’s mission to empower African entrepreneurs and expand their reach globally.
Join the Movement
Inspired by Henri’s story? At Kuueza, we’re dedicated to supporting African entrepreneurs who are making a difference. Join us in celebrating and promoting the changemakers shaping Africa’s future.
Recommended Reads
Work/Tips of the Week
1. Embrace Hybrid Work for Enhanced Productivity
A recent report highlights that hybrid work models boost productivity and employee satisfaction by reducing commute times and offering flexibility. However, it’s essential to balance remote work with in-person collaboration, especially for mentoring junior staff.
2. Implement the Eisenhower Matrix for Task Prioritization
Utilize the Eisenhower Matrix to categorize tasks based on urgency and importance. This method helps focus on high-impact activities and delegate or eliminate less critical tasks, enhancing efficiency.
3. Incorporate Wellness Breaks into Your Routine
Regular short breaks, including light exercises or walks, can alleviate stress and improve focus. Incorporating these into your day promotes mental well-being and sustained productivity.
4. Leverage Technology for Smarter Work
Adopt tools like scheduling apps and project management software to streamline tasks and reduce manual workload. Embracing technology can lead to significant time savings and improved organization.
5. Establish a Consistent Morning Routine
Starting your day with a structured routine, including planning and mindfulness practices, sets a positive tone and prepares you for a productive day ahead.
Business Tips of the Week
1. Automate Repetitive Tasks to Save Time
Implement automation for tasks like invoicing, email follow-ups, and social media scheduling. This allows you to focus on strategic activities that drive business growth.
2. Adopt a Flexible and Adaptable Business Plan
In the fast-paced 2025 market, ensure your business plan is adaptable to changing trends and consumer behaviors. Regularly review and adjust your strategies to stay competitive.
3. Cultivate a Strong Personal Brand
Establishing a credible and authentic personal brand can open new opportunities and build trust with your audience. Engage in thought leadership and maintain a consistent online presence.
4. Focus on Continuous Learning and Skill Development
Stay ahead by regularly updating your skills and knowledge. Engage in courses, webinars, and industry events to remain relevant and innovative in your field.
5. Prioritize Sustainable and Ethical Practices
Modern consumers value sustainability and ethics. Incorporate eco-friendly practices and transparent operations to enhance brand loyalty and differentiate from competitors.
Investing, Financing, and Opportunities
1. Nigerian Export-Import Bank (NEXIM) – Export Credit Facilities
NEXIM offers tailored financial products to support Nigerian exporters, including:National Economic Planning Commission
Export Credit Guarantee: Mitigates risks associated with international trade.
Export Development Fund: Provides grants for market entry and product development.
These facilities aim to reduce the over-reliance on oil exports by promoting non-oil sectors.
2. Development Bank of Nigeria (DBN) – MSME Financing
DBN provides wholesale funding to financial institutions for on-lending to MSMEs. Key features include:
Loan Amounts: Up to ₦153 million for MSMEs.
Sectors Covered: Agriculture, manufacturing, wholesale and retail, among others.
Requirements: Business registration with CAC, minimum of 24 months in operation, and a business account domiciled with a recognized bank.
3. National Credit Guarantee Company (NCGC) – Credit Access Expansion
Set to launch in May 2025, the NCGC aims to:
Provide Loan Guarantees: Enhance access to credit for businesses by mitigating lender risks.
Target Beneficiaries: Under-served groups, including women and youth-led enterprises. Reuters
4. Tony Elumelu Foundation (TEF) Entrepreneurship Programme
TEF offers:
Seed Funding: $5,000 for selected entrepreneurs.
Training & Mentorship: Comprehensive business development support.
Eligibility: Startups and businesses under three years old across Africa.
5. Jack Ma Foundation – Africa’s Business Heroes (ABH)
ABH provides:
Grants: Up to $1.5 million shared among top 10 finalists.
Support: Training programs and broader entrepreneurial support.
Eligibility: Entrepreneurs from all 54 African countries.
6. Bank of Industry (BOI) – Youth Entrepreneurship Support (YES) Programme
BOI’s YES Programme offers:
Funding: Up to ₦10 million for young entrepreneurs aged 18-35.
Support: Business development services and training.
Eligibility: Entrepreneurs with viable business ideas or existing businesses seeking expansion.
African Trending Business News
Mauritania’s Sidi Ould Tah elected new AfDB president, succeeding Nigeria’s Akinwumi Adesina amid funding challenges and a $555 million U.S. aid cut. Reuters+5Reuters+5AP News+5
AfDB launches Africa Carbon Support Facility to integrate carbon credits into stock exchanges, aiming to boost climate finance and resilience. Reuters
Africa’s economy projected to grow 3.9% in 2025, with 21 countries expected to exceed 5% growth, led by East Africa. African Development Bank Group+1Africa.com+1
South Africa’s unity government passes delayed budget, averting investor panic amid economic stagnation and political instability. Wikipedia+2Financial Times+2Business Tech Africa+2
Ethiopia launches its first stock exchange, the Ethiopian Securities Exchange, with Wegagen Bank as its inaugural listing. Wikipedia
Alliance of Sahel States establishes joint investment bank, the Confederal Bank for Investment and Development, to bolster regional economic sovereignty. Wikipedia
GITEX Africa 2025 showcases $6 billion startup boom, positioning Morocco as a hub for AI, digital finance, and tech innovation. Wikipedia
Afreximbank and Guyana promote $1B oil services financing facility, strengthening Africa–South America energy partnerships. African Export-Import Bank
AfDB downgrades Africa’s 2025 growth forecast due to global trade tensions and aid cuts, now projecting 3.9% growth. AP News+8Business Tech Africa+8Reuters+8
AfDB’s outgoing president Adesina emphasizes investment over aid, highlighting Africa’s youthful population and digital economy as growth drivers. Reuters+4The Guardian+4Reuters+4
Meme of the Week
Author
Philip Igwe
Igwe Philip is the Team Lead for Nigeria. Loves to develop local SMEs and impacting his communities. Passionate about writing and telling stories creatively.
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