Maxwell Adew

Branding plays a crucial role in international trade, especially for African SMEs targeting North American markets. In this episode, Portia and Maxwell discuss key branding strategies that can help businesses stand out and appeal to international buyers. Specific Benefits: Understanding the importance of branding in export markets. Key branding strategies for African SMEs targeting North … Continue reading Episode 6: Branding for Export

Expanding into international markets requires adapting your trade strategies to fit regional demands. In this episode, Chibuzor and Maxwell explore practical strategies for marketing African products globally. Specific Benefits: Understanding cultural differences in global trade. Effective marketing strategies for different regions. Common challenges and how to overcome them. How Kuueza helps SMEs navigate international markets. … Continue reading Episode 7: Adapting Your Strategy for International Trade

In today's digital age, having a strong online presence is key to attracting international buyers. Philip and Maxwell discuss how African SMEs can leverage e-commerce and social media to reach a global audience. Specific Benefits: Importance of e-commerce and digital presence. How to use social media to attract global buyers. Tools and strategies to build … Continue reading Episode 8: Building a Strong Online Presence to Attract International Buyers