Episode 8: Building a Strong Online Presence to Attract International Buyers

In today’s digital age, having a strong online presence is key to attracting international buyers. Philip and Maxwell discuss how African SMEs can leverage e-commerce and social media to reach a global audience.

Specific Benefits:

1. Importance of e-commerce and digital presence.
2. How to use social media to attract global buyers.
3. Tools and strategies to build a strong online brand.
4. Case studies of successful African SMEs using digital platforms.

Host: Igwe Philip
Guest Speaker: Maxwell Adew