Episode 9: How to Stand Out in a Competitive Global Marketplace

Competition in global trade is fierce, and differentiation is key to success. Val and Maxwell discuss how African businesses can position their products and services to stand out internationally.

Specific Benefits:

1. Strategies for product and service differentiation.
2. Understanding what global buyers look for.
3. How to leverage unique African value propositions.
4. Insights into staying competitive in global markets.

Host: Atuimah Valerius
Guest Speaker: Maxwell Adew